How to Use Hashtags to Boost Your Business on Instagram

Hashtags are powerful, increase Reach posts to your desired audience, attract followers from your niche, increase engagement and develop a positive and recognizable brand image. In addition, hashtags improve the business of the company and launch it to new heights.

You can post hashtags on posts, stories, biographies on your profile. They are marked with a #.

When used properly, Instagram hashtags can help your post get more views and interactions and attract more followers. But to be successful, you need to have a strategy for what hashtags to use and when. Because if they are used too often or without a clear strategy then they become meaningless and inefficient.


1. Organize hashtags
In order to best organize hashtags, it is advisable to create individual spreadsheets or columns in the Excel spreadsheet with the headings “Hashtag,” “Categories,” etc. and fill in the hashtag you use and their analytics.

2. Discover your magic hashtag number
The maximum number of hashtags per post is 30, but the recommended number is 6-10. Test, try, analyze, and determine what number of hashtags are most relevant to your post.

3. Narrow them down
Do not use a generic hashtag to describe your brand. Find a hashtag that is close to your brand interest, tailored to your theme.

4. Explore how other people set up hashtags
If you’re not sure how to set hashtags, then research them. Type in the “Search” hashtag you are interested in or the category it belongs to and sees how other people did it.

5. Try the related hashtags
When typing a hashtag in the Instagram search box, Instagram displays related hashtags in the scroll menu. This is an easy way to make a longer list of hashtags to try out.

6. Follow your own hashtag
As long as your account is not private, other people will be able to find you via hashtag. And that means that tracking your own brand hashtags helps you interact better with other people who are interested in your brand and develop better relationships with them.

7. Make a hashtag for your brand campaign
If you are campaigning for your brand, then be sure to create a hashtag to follow and link the campaign to you. This will attract more people and make you a better conversation.

Types of hashtags

There are 4 types of hashtags to use with posts:

  • Content hashtags (content descriptive hashtags)
  • Industry hashtags
  • Niche hashtags (audience to reach)
  • Branded hashtags (what users put on to describe the content)

What hashtags to accompany?

  • Your own branded hashtag
  • Event hashtags (conferences)
  • Live events (concerts, sporting events, etc.), events in your country
  • Charity events that are related to your business
  • Trending events, popular (Lunar eclipse, EXIT festival, New Year, etc.)
  • Targeted topics from your industry
  • Hashtags related to sweepstakes or campaigns
  • Inspiration related topics/hashtags

The hashtags that have been the most used in the last year


Prohibited hashtags

There are the most searched hashtags, but there are also the hashtags called “Shadowban”. These are hashtags that are banned and if you use them, Instagram may hide your post, ie it will only be seen by your followers or your application may suspend your profile.

That is why it is very important to know and research which are the hashtags that are blacklisted. To see if your hashtag is blacklisted, when you type it in the Search box, you need to click on the “Recent” button and it will show you if there are any posts with that hashtag any time soon. Failure to do so means that the hashtag is suspended.

So, hashtags are at the same time the backbone but also a stumbling block of your brand on Instagram. If you work with them cautiously and tactically, the results will be visible in the short term. Always research them first, make sure they are blacklisted, make a list of which hashtags to post in the post, and only then post publicly on Instagram.

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